The old logo
The New logo
Truecaller is an app that blocks spam-calls by identifying the number before you answer.
I helped develop this brand identity during my time at BBH Stockholm, under creative director André Wiklert.
The word “true” is handwritten to symbolise a persons signature, to tell the story that Truecaller identifies the people that call you.
The previous brand had a variety of sub-logos for different features.
The new logo can be used to tie together all sub-brands in a consistent style.
See previous logo
See Next logo
