The old logo
The New logo
SMP Parts is a manifacturer of buckets and tilt rotators for excavators. They needed a new visual identity to keep up with the competition.
The blue colour
The brand colour was changed from red to blue, since all products were painted blue.
The long history
SMP’s history dates back to 1919, which was highlighted in the new brand identity.
Made in Sweden
All manifacturing is still conducted in Hälsingland, Sweden, which makes for a great brand story.
The Hälsingland Coat of Arms
Inspired our logo
The new logo was inpired by the Hälsingland coat of arms to symbolise the long history and the local connection.
See previous logo
See Next logo
